Marketing  ┃  Brand strategy  ┃  Creative Direction

Summary

With a strong legacy but a dated reputation, Eniro needed a reset. With over 96% brand awareness, the Eniro brand and its Yellow Pages platforms were so hard-coded into people’s minds that it was almost impossible to bring additional services to the market under the same name. So we built something new. Enter “Robin”.

Robin isn’t a traditional agency—it’s a scalable “team-as-a-service” (TaaS) model that gives entrepreneurs access to hundreds of marketing experts, no matter their budget. Built to make business growth easier and less risky. We positioned Robin as the sidekick, not the hero - letting business owners take the spotlight.

Approach.

  • Designed a new identity rooted in trust, emotion, and entrepreneurial grit

  • Launched a new conversion-optimized website with streamlined user flows

  • Rolled out Account-Based Marketing with contextual content across segments and journeys

  • Shifted from a conversion-only ad strategy to a full-funnel approach that balanced performance marketing with brand building messaging

  • Created lead magnets to drive traffic and capture contact info for nurturing flows

  • Deployed effective new ad campaigns on Google and Meta

  • Launched SEO initiatives (on-site and off-site) to grow organic traffic

  • Developed a broad content marketing strategy to position Robin as a thought leader and reduce churn

  • Activated employee personal LinkedIn accounts for organic reach and credibility

  • Implemented automated prospecting via LinkedIn Sales Navigator and Apollo

  • Set up AI-powered tracking tools for call monitoring and media coverage

  • Built custom GPTs for SEO-optimized content and on-brand image generation—saving months of production time

  • Established a Digital Asset Management system and design templates to ensure consistent branding across four markets

Results

  • 5 months after launch of Robin, Eniro experienced its best quarterly result in 6 years - and in 11 years the following quarter.

  • Cut cost-per-lead by nearly 50% within months

  • Boosted hit rate on sales calls - from 5% to over 20% in some cases

  • Achieved 50% MoM growth in booked sales meetings

  • 50% increase of organic leads

  • Ranked on page 1 of Google for key industry keywords, significantly increasing organic traffic

  • Improved Trustpilot rating from 1.8 to 4.2 with the new brand

  • Optimized workflows for both Sales Reps and creative production teams

Selected work

Afterglow for Philips

NewGlue

Eniro