With a strategic mindset and a creative heart, I thrive in creating bold narratives & consumer-driven marketing solutions, made in beautiful executions, that have real business impact. I see myself as a passionate storyteller and a multifaceted marketer, and I am a firm believer in the power of brands, and the opportunities that come from data-driven decision making, user-driven design and pushing the boundaries of technology.

I am a passionate leader, a challenge-embracer and tech-loving brand junkie obsessed with the entrepreneurial ride. Throughout my career, I have worked with companies of all sizes, from consulting some of today’s most promising startups in their early stages (incl. Skippo, Medoma, and Meadow) to transforming iconic brands like Vodafone, Lexus and Philips. As a Creative Director, I have led large creative teams, built innovative and award-winning marketing campaigns that broke new ground, both technically and creatively, moving some of the world’s best-known brands into new territory. With a six-year venture into entrepreneurship, I pursued my passion for brands and set out to disrupt a global industry. I founded and led NewGlue, a 'Brand Tech' startup and an innovative SaaS-platform that democratized branding, allowing any business to look professional via user-friendly and automated design tools. Additionally, I have led the transformation of stock-listed company Eniro with over 600 employees, one of Scandinavia’s most known brands.

Branding

I develop brands with purpose, authenticity and engagement. I balance strategic and creative thinking to visualize and develop concepts that develop a brand and grow the business. I believe in shaping powerful brand experiences and strategies that deeply connects to the audience and deliver on brand values, as well as build longterm consistency across all channels. When working with brands, I listen, learn, and create together with my clients to ensure our objectives align with overall business goals and have an impactful implementation that creates real change.

Design Ops

Great design will increase revenue, but great design managed correctly will have a much bigger and long-term impact on a business. I improve and optimize production in corporations by breaking down inefficient workflows and implementing best-in-class philosophies like Design Operations, leading to long-term cross-organisational benefits, e.g. streamlined creative processes, more scalable operations and lowered production costs. Furthermore, I ensure that teams have the right tools to streamline and optimize design work and stay consistent through all channels. I educate, guide and inspire teams to think different and encourage a bold and innovative approach to finding the right solution and deliver world-class work.

Digital Marketing

I balance performance marketing and brand building initiatives to maximize results and creating short- and longterm value. I develop strategies that aligns with companies’ overall business goals. By truly understanding users and their behaviors, I find the most efficient channels and optimized flows to lower acquisition costs and build long and valuable relationships with every customer. I carefully and continuously analyze, optimize and automate marketing- and sales funnels in every step to build world-class user experiences that drive conversions. I am a strong believer in product led growth, where the product itself is your best marketing- and growth tool.

Product building

In today’s society, companies need to create services that are truly remarkable, and we have to constantly improve and reinvent ourselves to remain relevant. To succeed, I focus on impactful design and invest in deeply understanding problem areas to inspire new ways of designing. I adopt a user-centric mindset and use proven growth methods within user psychology to create the best experience and ensure product market fit. I use data-driven decision making including quantitative tracking, qualitative user feedback, A/B testing and behaviour analytics, while raising the bar of UI with a goal to always ship high-quality digital products that we are proud of.

Advertising

I help brands grow by conceptualizing ideas and bringing them to life through professional production, leading to bold and relevant marketing campaigns that create global buzz and drive real performance. I always aim to guide a creative vision with great storytelling, cutting-edge design and clever messaging, leading to high-impact marketing campaigns, increased awareness and improved brand perception. To be truly impactful, communication has to align with overall business values and syncronize across all departments and channels.